Every seller thinks their car is a bit better than average. The market doesn't care how you feel about it — it prices on evidence. Here's how to land on a number a real buyer will actually pay.
Start with comparables
Find the same make, model, year and variant with similar kilometres, and see what they're listed at right now. Advertised prices aren't sale prices, but a cluster of listings tells you the ballpark. Ignore the one outlier that's priced from another planet.
Adjust for the things buyers actually check
- Kilometres — the further from average for the age, the bigger the swing.
- Service history — a full logbook is worth real money; gaps cost you.
- Condition — panels, tyres, interior wear and whether it needs anything soon.
- Rego remaining — months of current rego is a small but real plus.
Demand and timing
Popular, easy-to-resell models hold their price; niche or thirsty cars take longer and sell for less. Some cars are seasonal too — 4WDs and convertibles move better at the right time of year.
Dealer offer vs private sale
A dealer offer is fast and certain, but it's wholesale — it has to leave room for their reconditioning and margin. A private sale usually nets more, but it takes time, effort and a few tyre-kickers. Neither is 'right'; it depends on how much your time is worth to you.
Get real numbers, not guesses
The fastest reality check is to let a few local dealers make an offer on your actual car — then you know your floor, and you can decide whether the private premium is worth the effort.